care of Philadelphia Packaging Company
A PHONEBOOK is an oral history project featuring the stories of local shopkeepers and entrepreneurs in Philadelphia. It was collectively produced by Philadelphia Packaging Company (PPC), and made tangible through a multilingual 144-page print publication and video series. This archival project began in 2019 and evolved throughout 2020 amidst a pandemic, a state-wide shutdown and civic unrest that brought new barriers — or exacerbated existing ones — between merchants and the public. A PHONEBOOK is a record of this moment and the histories that led us here. It interrogates the challenges facing those who hold space in our city, and in turn, offers new space for them to share their stories.
Mr. Baldwins Shop
An apprentice to master tailor Larnell Baldwin since 2017, Quinha helped garner community support when his tailoring studio and fabric store were damaged during the uprisings of 2020. Within a week, they raised over $30,000 with donations from around the world-- a testament to Mr. Baldwin’s legacy and his shop as a community space. Quinha and friends organized a community cleanup of the shop, led a flash sale, and assisted Mr. Baldwin to rebuild his legendary store into a thriving space of gathering, ideas, and learning.
PPC Spring Catalogue
With the help of 50 contributors, “Arrivederci” was the Philadelphia Packaging Company’s first citywide publication, distributed at-no-cost in mom and pop shops around Philadelphia. The relationships and conversations that ensued with business owners planted the seeds for our 2020 A Phonebook project.